Hilary Duff - So Yesterday

What this video is

Released in July 2003 as the lead single from Hilary Duff's second studio album Metamorphosis, 'So Yesterday' marked a pivotal inflection point in the Disney-to-mainstream pop pipeline. Executives at Buena Vista Music Group enlisted The Matrix — who had co-written and produced tracks for Avril Lavigne's debut — to craft a more mature sound for Duff, deliberately targeting a crossover audience beyond Radio Disney.…

Why it matters

A landmark early document of the Disney-Channel-to-Hollywood-Records crossover formula, 'So Yesterday' demonstrated that The Matrix's Lavigne-adjacent pop-rock production could be successfully repackaged for a younger, family-friendly demographic without sacrificing MTV viability. Its chart…

The director

Chris Applebaum (b. 1970, Los Angeles) studied film at Hampshire College, Massachusetts. He became the youngest director signed to Satellite Films (a Propaganda division) at age 21, directing over 250 music videos. He is a multiple MTV VMA winner — including…