The Cool Kids ＂Delivery Man＂ - The Cool Kids ＂Delivery Man＂

What this video is

Released in August 2008, 'Delivery Man' was the inaugural single for Mountain Dew's Green Label Sound imprint — a brand-sponsored virtual record label dedicated solely to singles, marking one of the earliest high-profile corporate-artist digital music partnerships in hip-hop. The Cool Kids were the first hip-hop act signed to the imprint. The music video aired on MTV2 alongside Mountain Dew commercials. The duo had…

Why it matters

A key artifact of blog-era indie hip-hop at the precise moment the genre crossed from MySpace/Pitchfork underground into brand-sponsored, MTV2-aired visibility. 'Delivery Man' documents the Cool Kids' sonic evolution away from pure golden-age throwback (808s, nostalgic references) toward a more…