July Talk - Governess Shadow

What this video is

Released April 16, 2020, during the early weeks of the COVID-19 pandemic in Canada, 'Governess Shadow' arrived as the second single from July Talk's third album Pray for It. The video engages directly with the systemic misogyny embedded in mid-century North American consumer culture, using sourced imagery from 1950s–1970s fashion magazines to render visible the ideological architecture of gender oppression that…

Why it matters

The video is a landmark example of feminist animated music video art within Canadian indie rock, deploying analogue collage methodology within a digital production context to critique the visual language of 20th-century consumer patriarchy. Its longlisting for the 2021 Prism Prize confirms peer…

The director

Cosette Schulz is a Canadian music video director whose work is recognized by the Prism Prize, Canada's foremost music video award. Her video for July Talk's 'Governess Shadow' was longlisted for the 2021 Prism Prize. She collaborated with animation and VFX…