The Band Perry - All Your Life

What this video is

Released August 2011 as the fourth single from The Band Perry's self-titled Republic Nashville debut, 'All Your Life' arrived during a period of robust mainstream country storytelling that valued cinematic music video production. The video's deliberate invocation of 1930s Dust Bowl and Grapes of Wrath-era Americana tapped into a broader cultural appetite for roots nostalgia during post-recession America. The…

Why it matters

This video represents a high-water mark for early-2010s mainstream country narrative filmmaking — deploying period-costume theatrical concept work within a rapid-cut, HD-digital production language. Its conscious Dust Bowl Americana aesthetic prefigures the broader Americana-mainstream country…

The director

Nashville-based filmmaker and music video director who grew up in the South and studied English and Art History before transitioning to filmmaking. McClister built a career directing country and Americana music videos, with credits including artists such as…