Supercrush - ＂On The Telephone＂ ｜ Music Video

What this video is

Released August 18, 2020 — deep in the COVID-19 pandemic — 'On The Telephone' served as the lead single from Supercrush's debut full-length SODO Pop (Don Giovanni Records, October 9, 2020). The video exemplifies a broader trend of analog Super 8 film aesthetics in underground music video production during the pandemic era, when low-budget, intimate productions became necessity and aesthetic virtue simultaneously.…

Why it matters

The video is a document of the early-2020s underground power-pop revival, in which punk and hardcore scene veterans deployed DIY analog aesthetics to foreground songcraft over spectacle. Its Super 8 production and fast-cut editing represent a conscious rejection of high-gloss digital video norms,…

The director

Ian Shelton is a Pacific Northwest-rooted musician and filmmaker. He grew up in the Pacific Northwest where he co-founded powerviolence band Regional Justice Center, then relocated to Los Angeles to pursue filmmaking. His directorial credits include music…