SuperKnova - Goals_

What this video is

Released April 30, 2021, 'Goals_' arrives at a moment of heightened trans visibility in independent music following years of grassroots growth on Bandcamp. SuperKnova (Ellie Kim), a Korean-American transgender musician and physician, uses the video to embody the lyrical themes of aspiration and identity persistence. The video's selection to the 44th Asian American International Film Festival underscores its dual…

Why it matters

A representative artifact of early-2020s Queer Pop as a formalized indie genre: guitar-driven electropop with trans and AAPI identity at its center. SuperKnova's self-produced music paired with a small-crew, director-photographer-led visual approach typifies the DIY aesthetic of the movement. The…

The director

Lili Fang (@Lili__Fang) is a photographer, videographer, and director who served as the sole director, photographer, and videographer on the SuperKnova 'Goals_' music video (2021). An IMDB listing for a Lili Fang exists in an art department capacity, but no…