Moby - 'Extreme Ways'

What this video is

Released August 19, 2002, 'Extreme Ways' arrived at a pivotal crossover moment for electronic music's penetration into mainstream cinema and pop culture. As the second single from Moby's album '18' — the follow-up to the landmark 'Play' (1999) — it was selected by director Doug Liman for the closing credits of The Bourne Identity (2002), initiating one of modern cinema's most recognizable artist-franchise…

Why it matters

A defining artifact of early-2000s downtempo electronica's commercial and cinematic crossover. The track's integration into the Bourne franchise cemented Moby's role as a pioneer of electronic music in blockbuster cinema, while the video's lookalike-band concept became a culturally noted statement…

The director

Wayne Isham (b. December 2, 1958, Vinita, Oklahoma) is an American music video and film director. A UC Santa Barbara alumnus, he has directed over 150 music videos since the 1980s for artists including Metallica, Bon Jovi, Michael Jackson, Britney Spears,…