Caparezza - Abiura Di Me

What this video is

Released in October 2008 as the third single from 'Le Dimensioni del Mio Caos,' 'Abiura Di Me' represents a high-water mark of Italian alternative rap's conceptual ambition. Caparezza (Michele Salvemini), an Apulian rapper known for pungent societal satire and introspective lyricism, constructed the song as a dense intertextual tour through retro video game culture—referencing over 19 titles including Pac-Man,…

Why it matters

A landmark artifact of Italian alternative hip-hop, demonstrating that concept-driven, visually experimental music video production was viable within the Italian EMI commercial system. The video's full CGI Tron aesthetic was exceptionally ambitious for Italian hip-hop in 2008 and remains a…

The director

Bonsaininja is an Italian creative studio based in Milan, initially devoted to static and motion graphics before expanding into integrated experience design, event production, and brand identity. Active since the late 2000s, the studio has produced work for…