Sam Ryder - Somebody

What this video is

Released on 19 August 2022, 'Somebody' was Sam Ryder's first single following his landmark second-place finish at the Eurovision Song Contest 2022 with 'Space Man' — the UK's best Eurovision result in over 20 years. The video and song capitalized on enormous goodwill and mainstream visibility Ryder had accumulated through Eurovision and a prior TikTok-driven rise to prominence during the COVID-19 lockdowns. The…

Why it matters

Anchors the 2022 wave of feel-good British anthemic pop, bridging Eurovision spectacle aesthetics with TikTok-generation visual language. The video's stunt-double choreography concept and vibrant street-party mise-en-scène represents a strand of post-pandemic pop video production that prioritised…

The director

London-based director working in live action, animation, music videos, and commercials. Breakthrough came with Alt-J's 'Tessellate' (2012). Credits include Mumford & Sons, Bring Me The Horizon, Chase & Status, Snakehips, Tom Odell, and Craig David.…