Salt-N-Pepa - Ain't Nuthin' But A She Thing

What this video is

Released in 1995 as the theme song for an MTV documentary on women, 'Ain't Nuthin' But A She Thing' emerged at the intersection of third-wave feminism entering mainstream pop culture and female rap artists consolidating commercial power. Salt-N-Pepa were at the height of their cultural authority following the Grammy-winning Very Necessary (1993) era. The choice of Ellen von Unwerth — a female fashion-world director…

Why it matters

A landmark text in female hip-hop's political visual vocabulary. The video extends Salt-N-Pepa's established tradition of directly confronting gender double standards while marking a shift toward explicitly occupational and civic feminist imagery — beyond the bedroom-politics terrain of earlier…

The director

German photographer and director born 1954 in Frankfurt. Worked as a fashion model for approximately ten years before transitioning to photography. Rose to prominence shooting Claudia Schiffer for Guess in 1989. Won first prize at the International Festival…