The Hives - Go Right Ahead

What this video is

Released in June 2012 as the lead single from Lex Hives — The Hives' first album in five years and their debut on their own self-run label Disques Hives — 'Go Right Ahead' marks a moment of deliberate artistic and commercial independence for the band. The video's Zeppelin-procession concept extends The Hives' long-cultivated mythology of rock grandiosity and self-appointed cultural supremacy. The monochrome palette…

Why it matters

A defining late-career artifact of the Swedish garage rock revival, 'Go Right Ahead' demonstrates how The Hives synthesized classic rock theatricality, punk brevity, and deliberate brand mythology into a cohesive visual and sonic identity. The video's concept-driven approach — grandiose staging on…

The director

Johan Toorell and John Nordqvist are a Swedish design and directing duo operating under the name Bold Faces. Toorell's known directorial credits include Mando Diao: God Knows (2004), The Hives: Go Right Ahead (2012), and the documentary I Am Zlatan (2021).…