The Hives - Hate to Say I Told You So

What this video is

Released in November 2000 as the lead single from The Hives' second album Veni Vidi Vicious on Burning Heart Records, this video predates the song's international breakthrough by roughly two years. It exists at a pivotal inflection point: a pre-viral, pre-YouTube artifact whose exposure on German television directly triggered the band's signing to Alan McGee's Poptones label, catalyzing the UK and global garage…

Why it matters

A foundational artifact of the early-2000s garage rock revival, this video codified the visual language of the movement's Swedish variant: monochrome uniforms as both equalizer and brand, maximum physical energy compressed into minimal runtime, and lo-fi digital production treated as virtue rather…

The director

Born February 6, 1973 in Stockholm, Sweden. Rooted in the Swedish alternative music scene, Selder studied film theory at Stockholm University and practical filmmaking at the Stockholm Film School. He began his career directing high-profile music videos…