Craig David - Where's your love [HQ]

What this video is

Released in October 2008 as a promotional single for Craig David's first Greatest Hits compilation (Warner/Teacup), 'Where's Your Love' represents a strategic crossover moment in late-2000s British urban music. By pairing the UK Garage pioneer David with grime-scene rapper Tinchy Stryder — then emerging into mainstream pop — the track and video capture the genre-blending that characterised UK chart R&B circa…

Why it matters

Represents a documented crossover between UK Garage/R&B (Craig David's legacy genre) and the emerging grime-pop mainstream (Tinchy Stryder). The video's minimalist typographic production style anticipates later lyric-video conventions that became standard practice in the 2010s. As one of the…

The director

London-born director and producer; founder and former creative director of Sassy Films & Banana Split Productions. Started career as a professional DJ and became Europe's first live video jockey. Directed over 150 live pop & rock concerts, over 300 TV…