Craig David - Walking Away (US Version)

What this video is

Released in June 2002, this US version of 'Walking Away' represents Craig David's strategic repositioning for American audiences following his breakthrough in the UK, where the single had peaked at #3 in late 2000. The re-versioned video, commissioned by Atlantic Records, trades the European version's relationship-drama realism for an effects-driven, high-concept disaster narrative — a production choice that…

Why it matters

Stands as a key document of UK garage's attempted US crossover moment, illustrating how British R&B artists and their labels adapted visual presentation for American market entry. The disaster-metaphor concept also marks an early example of literalised emotional abstraction in mainstream pop…

The director

Lenny Bass is a New York-based music video director and Staten Island native who studied at FIT and the College of Staten Island. With 20+ years in the industry, his directorial credits span hip-hop, R&B, and pop, including Nappy Roots ('Aww Naw'), De La…