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DLD - Arsénico

2012 · Latin Alternative Rock Mainstream Breakthrough (2012) · music video

DLD - Arsénico music video

2012Latin Alternative Rock Mainstream Breakthrough (2012)Mexican alternative rock major-label crossover (2010s rock en español revival)Dir. David 'Leche' Ruiz

What this video is

Released in August 2012 as the debut single from DLD's fifth studio album Primario on Sony Music México, 'Arsénico' marked the band's most commercially ambitious chapter after over a decade in the Mexican alternative rock underground. The album earned Latin Grammy nominations for Best Pop/Rock Album and Best Rock Song in 2013, and received Gold certification in Mexico. The video's courtroom narrative, filmed in…

Why it matters

Represents the early-2010s consolidation of Mexican alternative rock into mainstream commercial infrastructure: the band's signature alt-rock-meets-pop-melodicism, recorded with mixer Chris Lord-Alge and produced by Armando Ávila, situates 'Arsénico' as a bridging artifact between the grassroots…

The director

David 'Leche' Ruiz (born 1974, Monterrey) is a Mexico City-based director, producer, and writer. He rose to prominence in the late 1990s as a leading music video director during the golden era of MTV Latino, with credits including Intocable, Alejandro…

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