Marika Hackman - the one

What this video is

Released in June/July 2019 as the second single from Hackman's third album Any Human Friend (Sub Pop/AMF Records, August 2019), 'the one' marks a decisive shift in Hackman's sonic identity — from alt-folk atmospherics toward synth-forward indie pop. The video's photocopier-as-stage concept literalises the song's central tension: an arrogant rock-star persona mechanically reproduced and ultimately destroyed by the…

Why it matters

Represents the late-2010s convergence of UK indie rock, synth-pop, and riot grrrl-influenced songwriting. The track's co-production by David Wrench (Frank Ocean, The xx, Let's Eat Grandma) situates it at the intersection of experimental pop and indie rock, while Hackman's persona construction…

The director

Louis Bhose is a London-based writer and director working across music videos and commercials. He has directed videos for Michael Kiwanuka, Lewis Capaldi, Loyle Carner, Maisie Peters, Bombay Bicycle Club, Arlo Parks, and Marika Hackman. His video for…