Marika Hackman - My Lover Cindy

What this video is

Released in May 2017 as a single from Hackman's second album 'I'm Not Your Man' (Sub Pop/AMF Records, June 2, 2017), the video arrives at a moment of heightened visibility for queer British indie voices. The song addresses gender fluidity, ambivalent desire, and the emotional detachment of casual intimacy — themes Hackman described as central to the album's examination of female relationships and sexual identity.…

Why it matters

Emblematic of the 2017 British indie-rock wave that channelled 1990s alt-rock energy through a contemporary queer lens. The video's theatrical wit and narrative concept approach — rare in low-to-mid budget indie contexts — illustrates the influence of art-school filmmakers embedded in London's…

The director

Film writer and director born and based in South London, UK. Trained at the Royal Central School of Speech and Drama, London, and École Philippe Gaulier, Paris. Also a member of the band Francobollo, for whom he has directed multiple music videos. Has…