Marika Hackman - i’m not where you are

What this video is

Released May 2019 as the lead single from Marika Hackman's third album Any Human Friend (Sub Pop/AMF Records), the video arrives at a moment of growing mainstream visibility for queer British indie artists. Hackman, a London-based singer-songwriter with a prior Sub Pop album I'm Not Your Man (2017), had already built a reputation for frank queer rock songwriting. The video's casual, unromanticised portrayal of…

Why it matters

Represents a pivotal moment in UK queer indie pop's mainstreaming via Sub Pop's international platform. The video's restrained visual language and narrative focus on relational dysfunction over spectacle aligns with a late-2010s indie sensibility that prioritised authenticity over…

The director

London-based director and creative Will Hooper began his career in art departments, working as a production designer before transitioning to directing. He has built an award-winning portfolio spanning music videos and advertising, with notable campaigns for…