Frou Frou - Breathe In

What this video is

Released in 2003 as part of the promotional cycle for Frou Frou's debut and only studio album 'Details' (Island/MCA Records, July 2002), 'Breathe In' arrived at a pivotal juncture in UK electronic pop. The duo — Imogen Heap and producer Guy Sigsworth — occupied a niche space between trip-hop's declining commercial grip and the emerging indietronica wave. Despite the album selling modestly and Island Records…

Why it matters

A foundational artifact of UK indietronica, 'Breathe In' bridges trip-hop atmospheric texture with electropop melodicism and alternative rock accessibility. Frou Frou's music has since been described as 'a blueprint for the electronic pop renaissance of the 2020s,' with this video serving as an…

The director

Mike Lipscombe is a UK-based music video director active in the early-to-mid 2000s. His confirmed directorial credits include 'Breathe In' by Frou Frou (2003) and two videos for Kosheen — 'Waisting My Time' (2003) and 'Wasting My Time' (2004) — as listed on…