(여자)아이들((G)I-DLE) - 'Oh my god' Official Music Video

What this video is

Released April 6, 2020 — the opening weeks of global COVID-19 lockdowns — 'Oh my god' landed as (G)I-DLE's most conceptually ambitious single to date, serving as the lead track from their third EP I Trust. The video's use of feminine pronouns in its central romantic lyric ('she took me to the sky') was broadly noted as a bold, queer-coded gesture in the context of Korean mainstream pop media, where such…

Why it matters

A landmark in fourth-generation K-pop visual language, 'Oh my god' synthesizes urban trap production with theatrical dark-concept music video aesthetics pioneered by Rigend Film. Its thematic architecture — purity vs. sin, angel vs. devil, self-trust vs. surrender — typifies the philosophical…

The director

Yoon Rima (also known as Rima Yoon) and Jang Dongju are the co-founders of South Korean production house Rigend Film Studio, established in 2016. The duo began their careers as assistant directors before co-founding Rigend. Rima majored in video design and…