The Darkness -Growing on Me - The Darkness -Growing on Me

What this video is

Released 16 June 2003 as the second single from The Darkness's debut album Permission to Land, 'Growing on Me' arrived at a moment of acute cultural debate about rock's mainstream viability in the post-nu-metal, post-Britpop landscape. The Darkness's unapologetic embrace of 1970s glam bombast — Queen, AC/DC, early Aerosmith — was widely read as either sincere revivalism or ironic pastiche, a productive ambiguity…

Why it matters

A cornerstone artefact of the early-2000s British hard rock revival, the video codifies The Darkness's signature aesthetic: hyper-saturated colour, retro-glam costuming, practical comedy effects, and sci-fi absurdism. It stands as a document of the moment when theatrical hard rock re-entered the…

The director

Alex Smith (credited as 'Alex Smith (6)' on Discogs) is a UK-based film director credited on the physical DVD single release of The Darkness's 'Growing on Me' (2003, Must Destroy / Atlantic Records). Beyond this credit, no further independently verifiable…