The Darkness - Love Is Only A Feeling

What this video is

Released in March 2004 as the final single from Permission to Land, this video arrived at the absolute zenith of The Darkness's commercial and critical peak. The band had just swept the 2004 BRIT Awards (Best Group, Best Rock Act, Best Album) and were mid-way through a global touring cycle that included Australia's Big Day Out festival — the very tour during which this video was filmed. The decision to shoot on…

Why it matters

As a power ballad video within the early-2000s glam rock revival, this entry is a key artifact of The Darkness's deliberate and self-aware reclamation of 1970s-80s hard rock visual grammar. The outdoor cliff-top aesthetic directly references the stadium rock video tradition (Queen, Bon Jovi,…

The director

Alex Smith is credited as director of The Darkness 'Love Is Only a Feeling' music video (2004) by a third-party encyclopedia source. No additional verifiable career biography could be confirmed from primary sources at time of annotation.