Big Scarr - I Would Keep Goin

What this video is

Released February 26, 2021, this video documents Big Scarr in his emergent phase as a signee to Gucci Mane's 1017 Records — a Memphis-born artist navigating the Atlanta trap machine. The visual was produced during a period when low-overhead, authenticity-first rap videos from Southern labels were achieving significant YouTube traction without major-label budgets. Big Scarr, who grew up in the Magnolia community of…

Why it matters

Represents early-2020s Southern trap video aesthetics at the grassroots label level — raw, warm-lit, performance-centric visuals that prioritize artist authenticity and community representation over high production value. Documents the 1017 Records visual brand during its post-Gucci Mane revival…

The director

Half Pint Filmz is a videographer and director operating within the Southern rap ecosystem, with credits spanning Texas and Memphis-adjacent artists. Known credits include Yella Beezy: Triple Blessed (2019), Go Yayo x JayDaYoungan: New Body (2020), and Big…