WAX - Who Is Next (directed by Spike Jonze)

What this video is

Released in October 1995, 'Who Is Next' sits at the intersection of skate-punk, alternative hip-hop, and the mid-90s MTV underground. Spike Jonze, deeply embedded in Southern California skate culture through Girl Skateboards and his formative video work, brought an authentic street-level documentary sensibility to the WAX visual universe. WAX — classified under Pop Punk, Punk Rock, and Skate Punk — occupied a niche…

Why it matters

Represents a key artifact of the mid-90s skate-punk/alternative crossover moment, and documents Spike Jonze's collaborative relationship with WAX across three videos spanning 1992–1995 — a body of work that preceded and arguably informed his landmark commercial breakthrough videos for Weezer and…

The director

Born Adam Spiegel on October 22, 1969. American filmmaker, photographer, and creative director. Began career photographing BMX riders and skateboarders for Freestylin' Magazine and Transworld Skateboarding. Co-founded Girl Skateboards (1993) and Dirt…