Dominique - What Would You Do

What this video is

Released in 2020, 'What Would You Do' by Dominique sits at the intersection of streaming-era independent R&B and soul-inflected pop, a space defined by artists building intimate audiences through Spotify playlisting and social discovery rather than traditional label infrastructure. The video's warm, high-contrast, naturalistic visual language reflects a broader aesthetic democratization in music video production —…

Why it matters

Represents the independent soul-pop and streaming-era R&B movement of the early 2020s, wherein artists like Dominique leveraged intimate, high-contrast visual storytelling to carve out identity within an algorithmically driven discovery landscape. The video's aesthetic — warm grading, naturalistic…

The director

Los Angeles-based director, photographer, and visual storyteller. California native with a background spanning music video direction, commercial work, and adventure/lifestyle content. Has collaborated with major brands including Red Bull and GoPro. Known on…