Astrid S - Good Choices (#GoodChoicesVideo)

What this video is

Released during the COVID-19 pandemic era, 'Good Choices' (#GoodChoicesVideo) exemplifies the early-2020s shift toward fan-participatory, crowdsourced music video production. Universal Music Norway orchestrated a competition (Dec 2020–Jan 2021) inviting global fans to submit video clips representing their personal resolutions, which were assembled into the official video and premiered February 7, 2021. This model…

Why it matters

Represents a landmark example of early-2020s Scandinavian pop's embrace of participatory media culture. The UGC-compiled music video format, pioneered more broadly during pandemic-era restrictions, became a defining mode of fan-artist engagement in digital-native pop. The track itself, from Astrid…