Hanson - If Only

What this video is

Released April 3, 2000, as the international lead single from Hanson's second major-label album This Time Around (Island Records, May 9, 2000), 'If Only' arrived at a pivotal moment of image recalibration for the band. Three years removed from 'MMMBop,' Hanson consciously moved toward a classic rock and stadium-rock sonic identity, and the desert road-trip video reinforces this shift — replacing the playful…

Why it matters

Represents a transitional document in teen pop visual culture: the moment a bubblegum phenomenon attempts to naturalize into guitar-driven pop rock credibility. The road-trip performance hybrid format, desert iconography, and Dave Meyers's kinetic editorial style place this squarely in the TRL…

The director

David Charles Meyers (b. October 19, 1972, Berkeley, CA) studied Film Production and Philosophy at Loyola Marymount University. After working at Paramount and Fox, he pivoted to music video direction, amassing 200+ credits. He holds 12 MTV VMAs including…