Agust D '대취타' MV - Agust D '대취타' MV

What this video is

Released May 22, 2020 alongside Agust D's mixtape D-2, '대취타' (Daechwita) arrived during global COVID-19 lockdowns, becoming a landmark moment in K-pop's solo artist expansion. The title references a genre of Korean traditional military music — literally meaning 'great blowing and hitting' — blending pansori storytelling and kkwaenggwari percussion with contemporary trap production. The video's narrative of a…

Why it matters

A defining artifact of neo-traditional K-pop/Korean hip-hop fusion, '대취타' demonstrated that K-pop solo artistry could command global chart performance while centering deeply Korean cultural heritage. Its commercial and critical success validated the artistic viability of sampling and visualizing…

The director

Yong-Seok Choi is the founder and CEO of Lumpens, a South Korean video production company. Lumpens began as a visual art and commercial production house in the early 2000s, expanding into music video direction from 2011. Choi and Lumpens became the primary…