Beanie Sigel - Feel It In The Air

What this video is

Released in 2005 as the lead single from The B. Coming (Dame Dash Music Group / Def Jam), 'Feel It in the Air' arrived at a moment of acute institutional rupture in East Coast hip-hop: the collapse of Roc-A-Fella Records following Jay-Z's ascension to Def Jam president, and Beanie Sigel's imminent federal incarceration. The video's noir-realist aesthetic mirrors the song's lyrical content — street paranoia,…

Why it matters

A landmark in confessional hip-hop narrative video-making, 'Feel It in the Air' represents the convergence of cinematic noir aesthetics with street-documentary realism at the apex of mid-2000s East Coast rap. Its restrained visual palette — low light, warm tungsten tones, deliberate pacing against…

The director

Joe Briscella is a music video and commercial director associated with the mid-2000s hip-hop video landscape. Wikipedia's Beanie Sigel article and multiple biographical sources confirm he directed the batch of music videos Sigel shot in 2005 before the…