Hoku - How Do I Feel

What this video is

Released in mid-2000 as the follow-up to 'Another Dumb Blonde,' 'How Do I Feel (The Burrito Song)' arrived at the absolute saturation point of the post-Spears teen pop boom. Hoku — daughter of Hawaiian legend Don Ho, signed to Geffen/Interscope at 18 — embodied a lighter, faith-adjacent, girl-next-door counterpoint to the more provocative images of her chart peers. The video's North Shore, Oahu location shoot…

Why it matters

A minor but culturally legible artifact of peak Y2K bubblegum pop, 'How Do I Feel' is notable for its Hawaii-rooted identity in a genre dominated by mid-American and LA-manufactured aesthetics, its comedically literal narrative structure (the 'burrito song' premise), and as a Gregory Dark-directed…

The director

Born Gregory Hippolyte Brown on July 12, 1957, in Los Angeles. Holds an MFA from Stanford University and studied film at NYU. Transitioned from adult filmmaking in the mid-1980s through mid-1990s into mainstream music video direction beginning in 1996.…