Flying Lotus - Remind U

What this video is

Released in July 2020, 'Remind U' arrived during a period of intense global disruption coinciding with the COVID-19 pandemic, when audiences were highly receptive to immersive, interior digital worlds. The video extends the visual language of Flying Lotus's landmark 2019 album Flamagra (Warp Records), his first studio LP since You're Dead! (2014), situating the track within one of the most critically acclaimed…

Why it matters

A definitive example of the 'animated concept video' form within the left-field electronic and hip-hop crossover space. Demonstrates how single-take animation — eschewing all editing — can substitute contemplative duration for the conventional pace of the music video format. Hacking's approach…

The director

Canadian animator, director, and editor born in Peterborough, Ontario. Graduate of Sheridan College's Media Arts program (2003–2005). Known for experimental collage animations recontextualizing found footage and photography through compositing, stop-motion,…