Tegan And Sara - Hell

What this video is

Released in October 2009 as the lead single from Tegan and Sara's sixth studio album Sainthood (Sire/Vapor Records), 'Hell' arrived at a moment when the Canadian indie pop duo were consolidating their reputation as critically respected alt-rock artists with a devoted LGBTQ+ fanbase. The album addressed themes of obsession, devotion, and romantic idealization. The song itself originated from Tegan's observations of…

Why it matters

A defining example of late-2000s Canadian indie pop music video production, 'Hell' merges post-punk revival energy with whimsical, theatrically constructed visuals. Its fast editing pace (2.34s avg shot length), warm palette, and surrealist prop-driven concept place it within a lineage of…

The director

Jamie Travis (born August 13, 1979) is a Toronto-based Canadian filmmaker who has directed award-winning short films, music videos, and television commercials. He is internationally recognized for two short film trilogies — The Patterns Trilogy and The…