Bubbles - My Boyfriend

What this video is

Bubbles were a Swedish all-girl bubblegum dance group formed in Gothenburg circa 1998–1999, signed to Tuff Studios — the production house associated with Ace of Base — and masterminded by producers John Ballard and Alban Herlitz. "My Boyfriend" was both the first song the group ever recorded and their fifth single, released at the height of the post-Spice Girls European girl-group boom. The single was marketed…

Why it matters

Archetypal document of Scandinavian bubblegum dance, a micro-genre blending Eurodance production aesthetics with pre-teen lyrical themes and synchronized choreography. Bubbles occupied a niche between children's pop and mainstream teen pop, and this video encapsulates the genre's visual contract…