Kyle Craft - The Rager

What this video is

Released December 5, 2017, as the second single from Kyle Craft's sophomore album 'Full Circle Nightmare' (Sub Pop Records, February 2, 2018), the video arrives during a moment of heightened critical attention on Pacific Northwest indie rock. Craft, a Louisiana-born singer-songwriter based in Portland, had already garnered praise for his debut 'Dolls of Highland' (2016) for what critics described as…

Why it matters

The video is a significant artifact of the mid-2010s Sub Pop indie-folk/Americana resurgence, situating Craft's literary, glam-inflected songwriting within a visual tradition of tragic performance mythology. Its bar-venue setting, muted palette, and allegorical staging bridge classic rock…

The director

One Hundred and Swanson Studio are Portland, Oregon-based production entities. Swanson Studio is an award-winning commercial photo and video studio established in 1992, operating as a full-service still and motion studio. The One Hundred/Swanson Studio team…