Lxandra - Swimming Pools

What this video is

Released in June 2019, 'Swimming Pools' by Finnish artist Lxandra emerged during a peak moment in the global streaming-driven breakout of Nordic indie-pop artists. Lxandra, raised on Suomenlinna — an inhabited UNESCO World Heritage island fortress off the coast of Helsinki — channeled her island upbringing into the song's central thesis: that authentic happiness is found in simplicity and nature, not material…

Why it matters

A representative artifact of late-2010s Nordic alt-pop: piano-forward instrumentation, emotionally vulnerable lyrics, and a music video aesthetic that deliberately rejects pop maximalism in favor of documentary-style naturalism. The video's fast-cut rhythm and warm-toned cinematography set a…

The director

Finnish director, photographer, and cinematographer based in Helsinki. Award-winner of the Vuoden Huiput, Jussi Awards, and New York International Film Festival. Self-taught practitioner who joined a commercial photography production company before launching…