Pitchshifter - Genius

What this video is

Released in 1997 as Pitchshifter's industrial metal sound evolved toward nu-metal and drum and bass fusion, 'Genius' arrived at a pivotal crossover moment in UK heavy music. The track gained outsized reach through its placement in the Mortal Kombat: Annihilation film and soundtrack and the Test Drive 5 video game, exposing the band to a mass audience beyond the alternative music press. The video's dark,…

Why it matters

A landmark single in the industrial rock/nu-metal crossover, 'Genius' is widely regarded as one of Pitchshifter's signature tracks and a key document of the genre's late-1990s evolution. Its incorporation of drum and bass programming into a metal framework was forward-looking and presaged the…

The director

Ben and Joe Dempsey are identical twin directors who studied at St Martins art college and transitioned into music video direction, building an extensive international promo catalogue before moving into commercial and short film work. Represented by…