Archers of Loaf - What Did You Expect？

Name: Archers of Loaf - What Did You Expect？
Uploaded: 1994-01-01T00:00:00+00:00
Description: Archers of Loaf emerged from Chapel Hill, North Carolina's extraordinarily fertile early-1990s indie rock scene — the same ecosystem that produced Superchunk, Polvo, and Merge Records itself. 'What Did You Expect?' dates to the band's debut period around their 1993 album Icky Mettle, released on Alias Records and produced at Kraptone…

1994 · Mid-90s American Indie Rock Explosion (1993–1995) · music video

Archers of Loaf - What Did You Expect？ music video

1994Mid-90s American Indie Rock Explosion (1993–1995)Mid-90s American indie rock / Chapel Hill underground scene

What this video is

Archers of Loaf emerged from Chapel Hill, North Carolina's extraordinarily fertile early-1990s indie rock scene — the same ecosystem that produced Superchunk, Polvo, and Merge Records itself. 'What Did You Expect?' dates to the band's debut period around their 1993 album Icky Mettle, released on Alias Records and produced at Kraptone Studios in Chapel Hill. The video's aggressive editing pace (0.45s avg shot),…

Why it matters

As a document of Archers of Loaf's debut-era energy, this video is significant to the historiography of 1990s American indie rock. Icky Mettle peaked at #18 on the CMJ New Music Monthly Top 150 and was later described by Pitchfork as 'a high-water mark in 90s indie rock.' The video's hyper-kinetic…

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