Ne-Yo - Do You

What this video is

Released in September 2007 as the second single from Ne-Yo's second studio album Because of You (Def Jam/Compound Entertainment), 'Do You' arrived during a moment of peak commercial and critical momentum for polished, narrative-forward R&B. Ne-Yo described the song as a sequel to his debut single 'So Sick,' deepening the thematic throughline of heartbreak and longing across both albums. The video's domestic realism…

Why it matters

A canonical example of mid-2000s narrative R&B video craft, 'Do You' represents the genre's investment in emotionally grounded, film-language-literate visual storytelling. Its rapid editing against a downtempo ballad, warm cinematography, and memory-sequence structure anticipate techniques that…

The director

Melina Matsoukas (born January 14, 1981, Bronx, NY) is an American director of music videos, film, commercials, and television. She earned an MFA in cinematography from the American Film Institute, with a graduate thesis focused on music videos. She is a…