Bloom Twins - A M N E S I A

What this video is

Released in June 2016, 'AMNESIA' arrived as Bloom Twins — Ukrainian-born twin sisters Anna and Sonia Kuprienko, relocated to London — were ascending through the UK alternative music and fashion ecosystem. The duo had toured as support for Duran Duran's Paper Gods arena run and were working on their debut album with Nick Rhodes. The video's fully desaturated, high-contrast aesthetic reflects the mid-2010s…

Why it matters

Represents a crystalline example of UK mid-2010s dark electro-pop visual language: fully desaturated, kinetically edited, fashion-inflected music video production that bridges synth-pop heritage (Duran Duran lineage) with contemporary independent digital-era aesthetics. The video's monochromatic…