PUSHA T - MY GOD

What this video is

Released in April 2011 (video) / March 2012 (single re-release cycle), 'My God' marked Pusha T's first major solo visual statement after Clipse's indefinite hiatus and his signing to Kanye West's GOOD Music label in September 2010. The track, produced by Hit-Boy and debuted by Funkmaster Flex on Hot 97, served as the lead single for both the Fear of God mixtape (March 2011) and its retail repackaging as Fear of God…

Why it matters

A pivotal document of early-2010s luxury rap's visual codification, 'My God' demonstrates the transition from low-budget mixtape aesthetics to polished HD label video production while retaining street-credibility visual grammar. As Pusha T's commercial debut single, it established his solo visual…

The director

Los Angeles-based writer-director. Son of an Indonesian immigrant, Reichenfeld left home at 15 to pursue professional skateboarding before transitioning into visual effects and film direction. He cut his teeth as an offline editor and VFX artist…