Tananai - Bear Grylls

What this video is

Released in May 2019, 'Bear Grylls' is an early single from Alberto Cotta Ramusino performing as Tananai, a Milanese artist who first established himself under the alias Not For Us with Universal Music Italia in 2017 before pivoting to Italian-language songwriting under the Tananai moniker. The song title is a winking pop-cultural reference to the British survivalist television personality, used as an ironic…

Why it matters

A foundational artefact of Tananai's pre-breakthrough catalogue, 'Bear Grylls' exemplifies the intimate, irony-inflected Italian indie-pop mode of the late 2010s. Its low-saturation, warm-toned visual language and fast-cut editorial rhythm established a template the director-artist team would…

The director

Olmo Parenti (b. December 31, 1993, Luino, Italy) is an Italian film director and documentary filmmaker based in Milan, known for socially engaged documentaries and music videos. Clients include Sony Music, Universal Music, Amazon Prime Video, and Warner…