Margherita Vicario - ARIA! (＂From GLORIA!＂)

What this video is

Released in March 2024 as the lead single from the Gloria! soundtrack, 'ARIA!' sits at the intersection of Italian indie-pop and feminist cinema. Gloria! premiered at the 74th Berlinale in Competition and was released in Italian cinemas on 11 April 2024, making the video part of a coordinated theatrical marketing push. The film—and by extension the video—engages explicitly with the erasure of women from musical…

Why it matters

Represents a notable instance of Italian indie-pop engaging with prestige arthouse cinema, elevating the music video format to a peritext of a Berlinale Competition entry. The video is significant as a document of Margherita Vicario's dual identity as performer and filmmaker, and as evidence of…

The director

Italian director born in Naples in 1990. Graduated as an actor from Drama Academy in Rome (2014). Transitioned to production and assistant directing, working in the AD department for Paolo Sorrentino's 'Loro,' 'The New Pope,' and 'È stata la mano di Dio.'…