CocoRosie - Lemonade

What this video is

Released in 2010 as the lead single from CocoRosie's fourth album 'Grey Oceans' — their Sub Pop label debut — the 'Lemonade' video arrived at a pivotal moment for art-pop and freak folk as subcultural forces. CocoRosie, comprising sisters Bianca and Sierra Casady, had developed a global following through a highly idiosyncratic fusion of folk, hip-hop, and avant-garde pop, originating in Paris in the early 2000s.…

Why it matters

A landmark example of freak folk music video aesthetics, 'Lemonade' represents the maturation of CocoRosie's visual language into a fully realized surrealist cinema style. The video's AFI nomination and widespread critical praise signal its importance as a document of the early 2010s art-indie…

The director

Australian director Emma Freeman graduated from the Victorian College of the Arts. She won Tropfest in 2002 with her short film 'Lamb' and went on to become a prominent figure in Australian high-end television drama, directing series including Glitch, Secret…