The Cardigans - My Favourite Game “Stone Version”

What this video is

Released as the lead single from The Cardigans' fourth studio album Gran Turismo (1998), 'My Favourite Game' marked a decisive stylistic shift for the Swedish band — from breezy Europop toward a harder, grunge-inflected alternative rock sound. The accompanying music video, directed by Jonas Åkerlund, became a flashpoint in the ongoing 1990s debate over music video violence and broadcaster responsibility. Its…

Why it matters

A landmark entry in late-1990s alternative rock video history, 'My Favourite Game' demonstrates the genre's appetite for cinematic narrative ambition, practical stunt filmmaking, and deliberate provocation of broadcast gatekeepers. The multi-version release strategy is a rare documented example of…

The director

Swedish filmmaker and musician born 10 November 1965 in Bromma, Stockholm. Former drummer for black metal band Bathory (1983–84). Became primary video director for Roxette before achieving global prominence. Known for edgy, visually intense music videos with…