The Weeknd - Blinding Lights (The Tik Tok Experience) ft. Major Lazer

What this video is

Released during the COVID-19 pandemic in August 2020, this video captures a historic inflection point in music entertainment: the industry's forced pivot to virtual and platform-native live events. The Weeknd's TikTok Experience was the first interactive broadcast ever on TikTok, reaching over 2 million viewers and setting a concurrent viewership record of 275,000. It served as both a promotional vehicle for the…

Why it matters

Sits at the intersection of synthwave, EDM, and XR performance art. As an animated TikTok-native visualizer for a Major Lazer remix of one of the most-streamed songs in history, this artifact documents the genre hybridity of 2020-era pop — where R&B-rooted artists fully inhabited synth-pop and…

The director

Daniel Sierra is a Los Angeles-based director, visual effects artist, and technical creative who trained at the School of Visual Arts. He works across real-time and offline 3D graphics, and is known for large-scale XR virtual concert productions. He has…