Goat Girl - The Crack

What this video is

Released December 1, 2020 — deep within the first year of the COVID-19 pandemic — 'The Crack' video arrives at a moment of acute global ecological and social anxiety. The band conceptualised the song as emerging from an imagined post-apocalyptic world in which humanity flees a pillaged Earth for an unruined planet, resonating with pandemic-era collective dread and the intensification of UK climate activism. Goat…

Why it matters

The video is a landmark artefact of early-2020s UK art-punk's environmentalist turn, demonstrating how the post-punk revival generation — rooted in Rough Trade's lineage — absorbed performance-art and ecological philosophy into the music video format. It represents a shift from the…

The director

Molly Ann Pendlebury is a UK-based filmmaker and visual artist. She is the sister of Goat Girl lead vocalist and guitarist Lottie Pendlebury, situating her work within an extended collaborative family creative practice. She is credited as director of the…