POP SMOKE - WHAT YOU KNOW BOUT LOVE

What this video is

Released on December 22, 2020, nearly ten months after Pop Smoke (Bashar Barakah Jackson) was killed in a home invasion in Los Angeles in February 2020, this video exemplifies the posthumous media ecosystem that emerged around his legacy. The song itself originated as an early recording and was considered a signature piece by his label, eventually landing on his posthumous debut album 'Shoot for the Stars, Aim for…

Why it matters

Represents a defining template for the posthumous hip-hop music video genre of the 2020s: the memorial collage format. By fusing BTS footage, fan-generated TikTok content, and direct-address messages, the video established a visual grammar for honoring artists lost prematurely while sustaining…

The director

Oliver Cannon is a music video director whose confirmed credits include Pop Smoke's 'What You Know Bout Love' (2020), Pop Smoke feat. Quavo's 'Aim for the Moon' (2020), and Ice Spice's 'In Ha Mood' (2023). He also served as production manager on Lil Nas X's…