Prita Chhabra Official ＂Aaja (Come To My Heart)＂ Music Video - Prita Chhabra Official ＂Aaja (Come To My Heart)＂ Music Video

What this video is

Prita Chhabra is a Canadian-born, Orlando and Toronto-based South Asian recording artist who built her career as an independent crossover act blending R&B, pop, and Punjabi/South Asian musical elements. 'Aaja (Come to My Heart),' released in 2017, sits within her body of work that consciously navigated the tension between Western pop conventions and South Asian cultural identity — a tension she has spoken about…

Why it matters

Represents the mid-2010s independent South Asian diaspora pop microgenre, in which Canadian and American artists of South Asian descent self-produced and distributed fusion pop that blended Hindi/Punjabi lyrical or melodic elements with English R&B-pop production. 'Aaja' is a textbook artifact of…