Supergrass - Late In The Day

What this video is

Released in October 1997, 'Late in the Day' arrived at a pivotal moment of Britpop's commercial and critical cooling. Supergrass's second album 'In It for the Money' marked a deliberate artistic shift away from the youthful exuberance of 'I Should Coco' toward more reflective, melodically ambitious territory. The single reached number 18 on the UK Singles Chart. The video's choice of black-and-white film, London…

Why it matters

A key artefact of the Britpop video canon, 'Late in the Day' demonstrates how the movement's visual language evolved in 1997 from cartoonish energy toward wistful introspection without abandoning humour. The speed-ramping technique tied to song structure — slow-motion verses, real-time chorus —…

The director

Dominic Hawley and Nic Goffey are a British directing duo who met as teenagers at a comprehensive school in Wheatley, near Oxford, in the late 1980s. They began directing together in 1994 and built a long-standing creative partnership with Supergrass —…