Supergrass - Alright

What this video is

Released 3 July 1995 during the peak of the Britpop movement, 'Alright' became a generational anthem for British youth. Concurrently featured on the soundtrack of the US film Clueless, extending its reach internationally. The video's playful recreation of The Prisoner at Portmeirion signals a distinctly British intertextual sensibility, linking mid-90s indie youth culture to a nostalgic 1960s national television…

Why it matters

A defining artefact of Britpop's visual language: lo-fi location production, anarchic band comedy, and 1960s pop-cultural quotation combined to produce one of the era's most iconic music videos. Demonstrates how modest budgets and strong conceptual direction could generate outsized cultural…

The director

British directing duo Dominic Hawley and Nic Goffey, working as dom&nic since 1994. Met as teenagers at school in Oxfordshire. Began career directing Supergrass videos before expanding to Oasis, David Bowie, Smashing Pumpkins, Robbie Williams, and The…